Science equipment company Sciex wanted to create a video to visualize their process from ideation to production. Provided with a metaphor of a roadmap, we brought it to life creating an animation with cars, roads and factories. 
Production company: ICON Motion
Producer: Kyle Kelly
Production Coordinator: Jessica Crupi
2D and 3D Design: Jacqueline Lai
2D and 3D Animation: Jacqueline Lai
Sound Mixing: Michael Rae
Initial Character Designs
Final Character Designs
Idea Car
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