Science equipment company Sciex wanted to create a video to visualize their process from ideation to production. Provided with a metaphor of a roadmap, we brought it to life creating an animation with cars, roads and factories.
Credits
Production company: ICON Motion
Producer: Kyle Kelly
Production Coordinator: Jessica Crupi
2D and 3D Design: Jacqueline Lai
2D and 3D Animation: Jacqueline Lai
Sound Mixing: Michael Rae
Initial Character Designs
![](https://cdn.myportfolio.com/b83df76513daa7859c78af971341b7be/c8ba1fde-5dfb-4ddd-b1a4-b453448a5339_rw_3840.png?h=672dca970d6e7b870e9040352599e84b)
Final Character Designs
![](https://cdn.myportfolio.com/b83df76513daa7859c78af971341b7be/3d367966-e1b8-45b4-bba8-918c30ca1df5_rw_3840.png?h=9438e5bc27e7411c3e2b24b4e76a3f22)
Idea Car
![](https://cdn.myportfolio.com/b83df76513daa7859c78af971341b7be/26b7ff43-f22b-4a3a-b118-5e84fecde16c_rw_1920.gif?h=dd20c94a6a6083372e2dca35db9531a9)